![]() We’re more than links though…oh, so much more. ![]() It’s midnight on a Friday and four of us are still here getting the job done and done well! This can be evidenced by how many ninjas put in grueling hours over the past couple of weeks. The We Build Pages team has embraced this change and I have been lucky to have the right people, in the right positions, at the right time for this adjustment in our link building strategies. Oh, we’re still building links…that’s still the cornerstone of our business right now….we’re just not paying for any of them and are working on several techniques for getting links without even having to ask (create great content and they will link), as well as putting great resources in place to help people find out about this content. I can now bring We Build Pages to the level where I don’t have to worry about Google looking into anything I’m doing, and being upset…because I’m playing by Google’s rules now. Any fears I once may have felt for Google, are now gone with my outlook on the future. ![]() It actually feels great to be following Google’s Guidelines. On top of that, we’re also doing a major audit of our clients’ paid links (some we got, some the client/others got ), and we’re sending emails out to lots of places that are linking to our clients based on the data we’ve collected from our own audits, and from the clients data, seeking to have these links either nofollowed or removed. So, the best thing for my company to do, if we want to stay out of the fire, is to make sure that We Build Pages adheres to the Google Guidelines, and that means we won’t be getting any more paid links for manipulating search engines. I remember once Matt asking at a conference if anyone in the audience was working with sites that they could afford to burn….not many hands went up…and I can’t think of any of my clients handing us a site that they can afford to burn either. one wrong move today, or a technique used today and caught in the future, could spell your downfall tomorrow. Even a Ninja-obfuscated paid link had better pass the review of all your competitors, otherwise, you could be put above the radar and possibly penalized by Google…. Years ago I used to worry about Google finding my links through connections in their algorithms… today, I’d worry more about my competitors “turning me in” to Google. In the past I always felt I was one step ahead of Google….for years I’ve tried to “be one” with my vision of the Google Gods, thinking that I was always one step ahead of Matt because my links were “under the radar”. Two days ago Matt Cutts said, “The reality is that accepting money to link to/promote/market for a product without disclosing that fact is a very high-risk behavior, in my opinion.”Īnd I believe him€¦.big time€¦.I can tell you from first hand experience that buying links can be a “high-risk behavior”, and it can have very strong consequences.
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |